http://askthewhiffguys.com Just another WordPress weblog Mon, 08 Nov 2010 16:19:11 +0000 http://backend.userland.com/rss092 en As Whiff-afficianados know by now, the taste buds of human beings can identify only 5 basic sensations: sweet, sour, bitter, salty and savory. All more subtle shades of taste are actually flavors, a co-mingling of those 5 recognizable tastes with the over-10,000 smells recognizable to humans. In fact, as we learned ... http://askthewhiffguys.com/off-the-cuff/if-you-cant-smell-you-dont-know-beans/ Did you know that he Scent Marketing Institute offers 1 to 3 day seminars and, in the near future, will add certification programs for professionals who want to deepen their understanding and expertise in the use of scent? They do! And that's not all! Courses are also offered for professionals who ... http://askthewhiffguys.com/news/scent-marketing-seminars-certifications/ There was an almost terrible beauty to that most memorable scene in the film Brokeback Mountain, that single moment when the gruff cowboy veneer of the Heath Ledger character cracked beneath the weight of his grief as he buried his face in the plaid shirt of his dead lover, desperate ... http://askthewhiffguys.com/fragrants-raves/the-greatest-gift-to-loved-ones-might-be-the-shirt-off-your-back/ Dr. Alan Hirsch, founder and neurological director for Chicago's Smell & Taste Treatment and Research Foundation, is named on U.S. Patent #7108872, for "use of odorants to alter blood flow to the vagina, and article of manufacture thereof," including "a mixture of licorice-based and banana nut bread odorants, a mixture ... http://askthewhiffguys.com/olfactory-facts/olfactory-fact-9-he-patented-little-bottles-oflove-potion-7108872/ What could be more soothing to a cranky-fatigued baby than a plush cuddly teddy bear? An aromatherapeutic plush cuddly teddy bear! Lulabie®, a new brand emphasizing the importance of family rituals in daily routines for their children's emotional balance and well-being, has just launched its first collection, the Lulabie® Aromatherapy Teddy ... http://askthewhiffguys.com/scent-marketing/this-teddy-bear-is-a-breath-of-fresh-air/ Humans, like most vertebrates, actually have two distinct olfactory systems - including the main olfactory system for smelling ordinary scents and the accessory olfactory system, which detects substances such as pheromones. http://askthewhiffguys.com/olfactory-facts/olfactory-fact-81-your-nose-knows-multi-tasking/ A group of teenagers from an activist group called Teens Turning Green recently stormed a San Francisco Abercrombie & Fitch in protest of the store's policy of scenting their outlets with their signature scent, "Fierce." A former Aberbrombie employee identified only as "Lemondrop" claimed that the scent was overpowering ... http://askthewhiffguys.com/research/fear/more-on-stewardship-social-responsibility/ If you can't think of any non-comedic value in that distinctly sulfurous odor of a person's urine after they eat asparagus, you're probably not a researcher at the Monell Chemical Senses Center. Observing that only a small segment of the population does not experience the almost-universal asparagus-urine smell, the Monell scientists ... http://askthewhiffguys.com/research/health-research/the-asparagus-effect/ When a group of researchers at Rockefeller University recently initiated a 5-year study to investigate how people process olfactory sensations and thus create a “smell demography” of the Big Apple, we knew that New York was a city with an uncommon appreciation for Good Scents. Thanks to the Pratt Manhattan ... http://askthewhiffguys.com/off-the-cuff/more-scents-the-city/ Anosmia - the complete inability to perceive odor - is not classified as a medical disorder in the US like vision and hearing defects. http://askthewhiffguys.com/olfactory-facts/olfactory-fact-717-you-can-cover-your-nose-but-your-insurance-wont/